- Content Creation
- Content Optimization
- Image Optimization
- Keywords and Keyphrases
- Meta Tags
- Search Engine Submission
While there are various forms of internet marketing(link to internet marketing article) are good at generating traffic, content is still king. Continuity of content to advertising, wording, structure, color scheme, image use, etc play a role in the overall success of your website. These front-end optimizations will help improve click thru rates and overall sales.
Along with content, you have the code behind the visible pages that can help the site perform better in search engines and load faster for users. Having your site load fast is important, because visitors generally wait 2-5 seconds before deciding to stay on a website and look around or to leave the site immediately. A page that takes 10 seconds got clicked away from 5-8 seconds ago and that means less sales.
Content Creation
Content is an important part of SEO and internet marketing. Whether the content is for part of a webpage on your site or an article to promote a product, service or your site. Having good content is ultimately going to determine your success.
Cipher Marketing helps create content that is targeted to your industry and product or service. Many companies and people go out and steal other site's content, but this only hurts you, as duplicate content is disregarded by search engines and violates guidelines and copyrighted work. It may be tempting to get content quickly, but it ends up hurting you in the end.
Content Optimization
The phrase "Content is King," is very much true. If the content on your site is what helps describe your company, product, and/or service to potential customers. This is also where you can set yourself apart from your competition. We help to optimize your site's content to be both informative and original.
Image Optimization
Image Optimization, how does one optimize an image? Well, there are many ways to optimize images. The most basic optimizing is simply making sure the images are compressed to make the file size as small as possible. Smaller files mean faster loading and a faster page load time. People more than ever, don't have the patience for webpage to load and every second it takes the page to load, is the possibility that your potential customer will simply try another site.
Filenames and descriptions or alt tags, are also helpful in getting your page or image to appear in search engines. This is a skill of both describing an image and also utilizing keywords and phrases, but not in such a way that could be considered spa "plugins/editors/tinymce/jscripts/tiny_mce/themes/advanced/langs/en.js" type="text/javascript"> m or duplicate and therefore have a non or negative effect on your search engine results.
Keywords and Keyphrases
Many years ago, keywords were much easier to use and still see search engine results. Now, with the number of websites on the internet, the focus has shifted to more phrases than individual words. The terms themselves are still generally interchangeable in discussions, but keyphrases is technically more accurate.
Let's say you are a car dealer, using the words car or automobile are going to produce more results than someone will bother to look at because everytime someone has posted a car for sale or written an article about a car or automobile is ultimately a search engine competitor for those words. You will have better results by focusing on the location in which you sell cars and the makes and models that you sell. While car dealers, like mortgage and real estate agents have great competition online, there are still ways to focus more specific phrases to set your site apart from all the competition.
Specialists are here to help you in the task of generating keyphrases that will improve your results and traffic.
Meta Tags
Meta tags are descriptives to help search engines determine the content on the pages of your site. While they help, they are only part of the equation. It is important that meta tags are unique to each page representative of the actual content on the page, otherwise the search engines will simply ignore this information. That is why our specialists are there to help generate meta tags that will improve your website's search engine results.
Search Engine Submission
Before, during, and after work gets done, we submit your site to search engines. This will inform the search engines that your site exists or content has changed and therefore needs to be indexed by the search engine.
While search engines say they continually index sites, with the new websites that are created everyday, the accuracy of your indexing can be sketchy at best.